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Partnerství pro místní rozvoj na příkladu Tišnova
Knoflíčková, Petra
Bachelor thesis is focused on application and evaluation of contribution of concept Partnership for local development. Application of results of concept Partnership is solved on the conrete instance of Steinhauser company and Tišnov city. The theoretical part is aimed at the explanation and folowing specification of important words which concerning local development and comunication technologies. The practical part of thesis is devoted to analysis of results of marketing research. The final part of thesis is focused on possible solutions which should improve local development and relations of company, public administration and community.
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Partnerství pro místní rozvoj na příkladu Tišnova
Knoflíčková, Petra
Bachelor thesis is focused on application and evaluation of contribution of concept Partnership for local development. Application of results of concept Partnership is solved on the conrete instance of Steinhauser company and Tišnov city. The theoretical part is aimed at the explanation and folowing specification of important words which concerning local development and comunication technologies. The practical part of thesis is devoted to analysis of results of marketing research. The final part of thesis is focused on possible solutions which should improve local development and relations of company, public administration and community.
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Využití konceptu Partnerství pro místní rozvoj na příkladu Brna
Zahradníčková, Jana
Diploma thesis deals with applying the principles of the concept "Partnership for Local Development" using Brno as an example. The work is divided into two parts. The theoretical part focuses on explaining the terms region, regional development, public administration, enterprise, town and village marketing, and strategic management. In the practical part there are analyzed results of the marketing research, with the help of which advantages and drawbacks of further development from the viewpoint of Brno inhabitants were investigated. The conclusion of the work is dedicated to suggested measures for improvement of the identified situation.
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Partnerství pro místní rozvoj na příkladu Nového Města na Moravě
Kamenický, Matěj
The bachelor thesis is focused on the concept of the local development partnership, on its application and evaluation of its benefits. The concept was applied on the example of Sporten, a. s. company and the town of Nové Město na Moravě. The theoretical part of a bachelor thesis is focused to explanation of important terms related both to the local (regional) development and communication tools and the terms closely related to that. Practical part is focused to the analysis of the marketing research and further recommendation arising from it that could help to improve local development and mutual relation between public administration, company and the citizens.
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